2 Shades of Grey

Songs from the soundtrack of your life

Rockers like Reisling, really?

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wine_glass_toast_1600_wht_3574That’s according to a study carried out by a wine company so maybe not the most unbiased source.

The study claims that the type of music you listen to directly affects your taste in wine and that drinkers sub-consciously buy wines that complement their favourite songs.

So fans of Katy Perry and Rihanna drink Sauvignon Blanc whereas those who prefer Arctic Monkeys or Motorhead (an unlikely pairing I would have thought) prefer Reisling.

If you’re a classical fan you prefer Gewurtztraminer as you listen to Beethoven or Bach.

Charles Spencer, an experimental psychologist at Oxford University says there could be some truth in this as wine and music pair well together as music changes the taste of the wine. “Heavy wines demand dark, heavy music and Sauvignon Blanc matches lighter music”  He says that the kind of music people listen to makes them pick wine with similar properties.

“When you are choosing perfume you are often asked what your favourite colour is …… as this helps to identify the which scent you  might like“. It’s even been proved that the  type of music playing in the wine shop will bias your choice and that people buy significantly more expensive wine if classical music is playing rather than the top 40 as it influences them to look for more quality.

The wine company which carried out the survey say that “Sauvignon Blanc is a very accessible wine, light and zingy, and you could say similar to pop music. When they go together the experience is better and it’s the first choice of more than half of popular music fans” . They say rock fans prefer Reisling because of its classic petrol flavours (not to be confused with anti-freeze of course) and claim that one of their sommeliers says that the opening riff for Sweet Child of Mine by Guns and Roses sounds like Reisling.

The firm has created boxes of wine that come with Spotify playlists which include the likes of Lily Allen, Miley Cyrus, and Kylie Minogue to listen to while they drink their Sauvignon Blanc or Cabernet Sauvignon. For those who prefer rock music 70% chose Merlot or Reisling to accompany the Stones, Nirvana, and Kings of Leon.

Gewurtztraminer is the least well known, an acquired taste, and is said to build in flavour like a classical crescendo. The wine company say that this Alsace region wine is the thinking person’s wine because it’s not so well known but has fantastic wines. The tunes to listen to as you drink this wine include The Marriage of Figaro and Air on a G String.

According to the survey hip-hop fans are the least fussy and will drink anything!

Much as I respect the work of the psychology team at Oxford University this does seem a bit pretentious. What happened to rock staples like champagne, whiskey, bourbon and beer!

Author: mikethepsych

He says he's a psychologist but aren't we all?

4 thoughts on “Rockers like Reisling, really?

  1. I understand the glam rock band Kiss were heavily into Lutomer Reisling (if you recognise that you are showing your age)………..but seriousy, WTF do psychologists know about rock music? To paraphrase Winston Churchill “there are lies, damned lies and psychological theories”

    • Thank you for your comments. It’s the wine retailer who is making the link to specific artists not the psychologists. The psychologists at Oxford have done interesting stuff on how our environment effects our taste e.g. fish & chips taste better with sea-side sounds and colour has a significant effect http://tinyurl.com/movvmfp

      • Yes, you are right so I must apologise to the psychological fraternity…………but it is interesting that they have to seek some credibility for the research by involving an experimental psychologist from Oxford Universty which, I understand is a hot bed of wine drinking and all night rock frolics………..so this is how these academics do their research, nice job if you can get it.

  2. Pingback: Classical music lovers miss out on bargains | 2 Shades of Grey

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