2 Shades of Grey

Songs from the soundtrack of your life

Classical music lovers miss out on bargains

5 Comments

figure_conducting_music_500_wht_12892More research on the powerful influence of background music. This time from Goldsmiths, University of London with eBay.

The 2,000 people participating in the study were asked to shop online while a range of sounds played in the background from roadworks to classical music.

Traffic noises put shoppers in a bad mood and made them less rational in their choices whereas the sound of birdsong or lawnmowers made people more likely to buy a BBQ.

Classical music was the worst musical genre to encourage thrifty shopping. It puts shoppers in a good mood but makes them overestimate a product’s quality as they associate the music with quality and sophistication.

Popular music on the other hand makes you sharper at finding a bargain.

Previous studies have shown that when stores play festive music at Xmas it “dumbs down” customers and makes them more relaxed and more amenable to manipulative sales ploys.

The previous post about music and wine choices also found a connection between classical music and more expensive items and pop music and bargain brands.

I’m wondering about jazz, country and rap music. Into what state of mind do those genres put potential buyers?

Author: mikethepsych

He says he's a psychologist but aren't we all?

5 thoughts on “Classical music lovers miss out on bargains

  1. I would suggest that jazz aficionados are a bit left field and would be inclined to buy things that were “significantly different”, “out of the ordinary”…………or just plain “odd” particulary those who like the avante garde of Albert Ayler, Art Enseble of Chicago and the wondefully eccentric Sun Ra and his Arkestra. I know because I am one of them!

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